María Mallorquín Cañete

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Lead Content Designer | Product Collection & Jira Product Discovery (2021 – Present)

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• Strategic Lead: Driving the "Product to App" rollout for Team '26 US, managing all in-app UI and documentation transitions.

• Founding Designer: Established the voice, tone, and onboarding flows for Jira Product Discovery (JPD).

• AI Pioneer: Piloting Rovo and Loom AI to automate documentation and meeting intelligence.

• 270+ Collaborators: Recognized for driving impact across nearly every major department at Atlassian.

• Scale: Managed documentation architecture for products serving millions of users.

• Innovation: Early adopter of new tooling to improve team operational excellence.

 

Senior Content Designer | Design Systems & Portfolio (2018 – 2021)

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• System Governance: Defined technical terminology and component guidelines for Atlaskit.

• Complexity Reducer: Led content strategy for Bitbucket Pipelines and Jira Portfolio, lowering barriers to entry for technical users.

• Project Chilli: Authored foundational documentation, translating deep technical specs into accessible guides.

 

Technical Writer | Jira Family (2015 – 2018)

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• The Renaissance Era: Managed the content transition during the split into Jira Core, Software, and Service Desk.

• Link Migration Lead: Executed the massive CAC Links Replacement Project, preventing customer friction across the global ecosystem.

• Visual Storyteller: Pioneered the use of visual mockups and video tutorials to simplify high-scale planning tools.